When your back’s against the wall, call for reinforcements. 'Dale Call' to be exact.

   The roaring duck call mimicking the sound of the engine from NASCAR driver Dale Earnhardt Jr.'s No. 88 Chevrolet shot to fame in a Diet Mountain Dew TV commercial that began airing during Super Bowl XLVIII. 

   A few months later, Dew noticed a lot of chatter on social media from consumers begging for the brand to make the Dale Call widely available. So, they unveiled the Dale Call on Amazon late last year and the entire inventory sold out in less than a day.

   Dew is bringing back the popular Dale Call to e-commerce for $24.99 while supplies last. To celebrate this momentous occasion, Dew has created a brand new ad which will air during the race at Talladega this Sunday immediately following the original Diet Dew ad that made this unique product so popular.