Press release from Budweiser:
BUDWEISER
TO JOIN KEVIN HARVICK AT STEWART-HAAS RACING BEGINNING NEXT SEASON
King
of Beers to be Primary Sponsor of No. 4 Chevrolet SS in 2014
ST.
LOUIS (July 12, 2013) – For
more than 30 years Budweiser has sponsored some of NASCAR’s top race car
drivers. The King of Beers will continue its rich tradition in the sport by
joining Kevin Harvick as he moves to Stewart-Haas Racing in 2014 to drive the
No. 4 Chevrolet SS in the NASCAR Sprint Cup Series.
“Over
the last three years, Kevin has been an amazing ambassador for Budweiser, both
on and off the track,” said Blaise D’Sylva, vice president of media, sports and
entertainment marketing, Anheuser-Busch. “We value that level of commitment,
and we’re proud to join him at Stewart-Haas Racing next season.”
Under
the terms of the deal, Budweiser will serve as primary sponsor of the No. 4
Chevrolet for 20 races as well as the Budweiser Duel during Budweiser Speedweeks
at Daytona (Fla.) International Speedway. Budweiser will serve as a major
associate sponsor for the remaining races on the Sprint Cup Series
schedule.
“I’ve
developed a great relationship with so many people at Budweiser and am very
happy it’s an association that will continue for many years to come,” said
Harvick, who has represented Budweiser since 2011. “We’ve enjoyed a lot of
success together and our expectations match right up with those of Stewart-Haas
Racing.”
With
the move to Stewart-Haas Racing next year, Harvick will utilize the No. 4. The
transition to the team comes as Harvick enters his 14th year in NASCAR’s top
series. Thus far, he has earned 21 Sprint Cup Series wins, 96 top-five and 198
top-10 finishes.
“We’re
very proud to have such an iconic brand in Budweiser and an incredibly
accomplished racer in Kevin Harvick join Stewart-Haas Racing,” said Tony
Stewart, three-time Sprint Cup Series champion and co-owner of Stewart-Haas
Racing with Haas Automation founder Gene Haas. “Budweiser is the leader in its
industry and Kevin has proven himself year-after-year in our sport. It’s a
partnership we welcome as it will make our entire organization
stronger.”
With
eight races remaining before the start of the Chase for the NASCAR Sprint Cup,
Harvick is ranked fourth in the Sprint Cup Series standings with two wins, five
top-five and 10 top-10 finishes.
“Richard
Childress has been a great partner to us and we value the efforts of everyone at
Richard Childress Racing,” said D’Sylva. “As we enter the second half of the
season, we’re focused on supporting the No. 29 Budweiser Racing team as they
contend for the 2013 NASCAR Sprint Cup Series championship.”
“I
can’t thank Richard Childress and everyone at RCR enough for everything they’ve
done for my career,” Harvick added. “I was just trying to make a name for myself
in the Truck Series and Richard believed in me enough to make me a part of his
race team back in 1999. Without him, and without the hard work of so many people
at RCR, I wouldn’t be where I am today.”
While
Budweiser adorned the hood of the No. 29 Chevrolet for the past three seasons,
the iconic bowtie has been a staple in the Sprint Cup Series garage dating back
to its sponsorship of Terry Labonte’s No. 44 Chevrolet at Stratograph Racing in
1983. In the years since, Budweiser has celebrated a championship and nearly 60
wins in NASCAR’s elite division with the likes of Darrell Waltrip, Geoff Bodine,
Bill Elliott, Kenny Schrader, Ricky Craven, Wally Dallenbach, Dale Earnhardt
Jr., Kasey Kahne and Harvick.