Friday, January 10, 2014

Two things will drive Jeff Burton's work in TV: Enthusiasm and facts

   On Friday at Daytona International Speedway, Jeff Burton and Steve Letarte were asked how their approach will change to races once both move to NBC Sports and the broadcast booth and what they will add the broadcast and how.

   Burton's answer provided an interesting insight into what race fans should expect to hear once the 2015 season gets underway.

   "I think Steve and I both have a passion for this sport. It's something that we've both grown up with doing. It's not something you walk away from. That's the thing, I can't speak for Steve, but I feel like he feels the same way I do. We don't want to walk away from the sport. This is another opportunity in the sport, to bring our enthusiasm to the broadcast and hopefully bring our knowledge," Burton said.

   "Steve has worked with some of the best drivers in our sport. I've driven for some of the best car owners in our sport. I think we bring a unique perspective, as every broadcaster does. But ultimately it's about enthusiasm, excitement and facts, honestly facts. When we're talking, we need to be talking accurately. When we're talking, people are assuming what we're saying is factual, and we've got to make sure it is because I think that's a disservice to our race fans if we don't know what we're talking about. 

   "Bringing truth to it and making sure we do it with enthusiasm and excitement, which I don't think that's going to be a problem, that really to me is what it's about."