During a national teleconference on Wednesday, Brad Keselowski took a question submitted by a NASCAR fan on Twitter and was asked later about how he sees Twitter as a communication tool with fans considering he had become "a little bit of a cult hero on Twitter."
Here was Keselowski's answer:
"I think it's funny that you think of it as a little bit of a cult,
and sometimes I have the same thoughts, but it's a good cult to be a part of.
It's a group of people that enjoy having some of the further access that the
sport has the capability of providing and sometimes you're put in a spot where
it doesn't work out, whether that's doing appearances and so forth and being
able to tell people where I'm going to be; or just giving feedback how our
weekend is going, I think it's a great tool for that.
“I feel very
fortunate to have a role as a leader in the sports integration of social media,
specifically through Twitter. So that's a bit of an honor that I feel lucky to
have, certainly from a competitor standpoint. I would look to other members of
the media, NASCAR media, specifically, who pioneered that process, and I really
feel like I'm just following a bit of their lead and I'm just lucky to get a
little more attention for it. So you know, as far as that's concerned, I feel
lucky to be a part of it. Those people, those members of the media that started
it, were certainly some of my motivation. To be honest, what actually sold me on
it was the fact that I got an iPad from Nationwide when I won the championship,
I couldn't find anything else to do other than be on Twitter, so it seemed
perfect. It's funny how it's progressed since then.”
