Mars, parent company of M&M's, has signed new multi-year deals with Joe Gibbs
Racing and NASCAR,
further expanding its presence in the sport. The new agreement with JGR will
extend the sponsorship partnership with JGR's No. 18 Toyota team and driver Kyle Busch in the Sprint Cup Series.
The
renewed contract with the sanctioning body will designate Mars as the Official
Chocolate of NASCAR.
“Mars
and its iconic brands have been part of NASCAR for decades, and we’re excited to
keep that winning tradition going,” said Roy Benin, Chief Consumer Officer at
Mars Chocolate North America. “As the sport has grown throughout the years, so
has our involvement in it and we’re incredibly proud of the strong partnership
we’ve forged with Joe Gibbs Racing and the league.”
Said Busch: "This is great news for everyone at Joe Gibbs Racing and our fans, but also
shows how dedicated Mars is to our sport. With this news, any trip to Victory
Lane will be even sweeter.”
