Despite the celebrity embrace, the apparent wide interest in the movie 'Rush,' and a state-of-the-art facility in Austin, Texas, the question remains: Can Formula One racing gain traction in NASCAR-obsessed America?
"There’s a pent-up demand for F1,” insists Steve Sexton, Circuit of the Americas' president and CEO. Sexton says NASCAR and F1 attract completely different demographics and that the average annual household income of F1 fans is $100,000. “There’s not a huge overlap with NASCAR," he says.
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