Cheerios honors the 'Legacy of the 3'

 

 

   Race fans in Cincinnati got revved up for the start of the 2014 NASCAR season as Kroger and General Mills partnered to bring NASCAR star Austin Dillon to Kroger’s hometown where he met with fans, employees and unveiled new Cheerios packaging that honors the continued legacy of the No. 3 in the sport.

   Dillon, who will be competing in his first full season in NASCAR Sprint Cup Series, revealed an over-sized version of the Cheerios box at Kroger in West Chester, Ohio earlier this afternoon while meeting fans. 

   The one-of-a-kind packaging showcases the iconic No. 3 on the front of the Cheerios box with historic photos and facts about the No. 3 covering the entire back side of the cereal package. Fans will be able to purchase their collectible Cheerios box exclusively at Kroger beginning Feb. 16.

   “Not only is it an honor for me to drive the No. 3 Cheerios Chevrolet SS, it’s very humbling to have the heritage of the No. 3 featured on a Cheerios box,” said Dillon. “When I began racing, I wanted to race the No. 3 because that was the number my grandfather, Richard Childress, raced before Dale Earnhardt made it famous. It’s a special number for our family and to see the history of the No. 3 being showcased on a box of Cheerios is really cool. It’s a great example of the support General Mills and Kroger has for our sport and its fans.”