NASCAR’s most popular driver should have his car fully adorned with sponsorship decals the rest of the year.
In January, Hendrick Motorsports said there
remained 13 unsold races on Dale Earnhardt Jr.’s No. 88 Chevrolet for the 2013
season. The races lacking sponsorship were pushed to the second half of the
season.
Team owner Rick Hendrick on Monday said HMS
was “very close” to a new multi-year sponsorship deal for Earnhardt’s ride in the
Sprint Cup Series.
“I’ve not been worried about it because we could
sell it if we wanted to piecemeal it. We’ve been looking for the future,”
Hendrick told the Charlotte Observer.
“We don’t want to get into (sponsor relationships)
where you see somebody one time and you don’t seem them anymore after that.
“I am very confident that in the next couple
of weeks we should have not only this year (covered) but we should have a lot
done for next year, too.”
Hendrick said in January he has had
companies interested in sponsoring Earnhardt for the entire season but that
would conflict with the organization’s current sponsor contracts.
The majority of the No. 88's season is currently sponsored by the National Guard, Diet Mountain Dew and AMP Energy.
The majority of the No. 88's season is currently sponsored by the National Guard, Diet Mountain Dew and AMP Energy.
God bless Dale Jr. Two wins in the last five years and people will still line up to sponsor him. Never underestimate the power of popularity in this sport. Not hating on him, it's just something interesting to observe from a business perspective.
ReplyDeleteWell from a business perspective it makes sense. I can't believe anyone wants to get on the #18 car even if he wins every race because he has so little support. They threatened to pull their sponsorship a couple of times. I bet you they sold a lot more candy with Ken Schrader than they ever will with Busch. Jr. might not win as often as he used to, but he still runs up front and he's the most popular driver by far. It only makes sense that businesses would line up to get on his car. It's not like he's Danica, who's never won a race and probably never will and always finishes 30th or worse 2 laps or more down. That kind of popularity will wane if she doesn't start performing soon.
DeleteChevrolet for the 2013 season. The races lacking sponsorship bingo online were pushed to the second half of the season.
ReplyDeleteTeam owner Rick Hendrick on Monday said HMS was “very close” to a new multi-year sponsorship deal for Earnhardt’s ride in the Sprint Cup Series.
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