The NCMA Motorsports Industry Awards Ceremony presented by Fifth Third Bank pays tribute to North Carolina's $6 billion motorsports industry. Each year, the Achievement in Motorsports Tribute Award recognizes a person whose contributions to racing have made an immeasurable impact on motorsports in North Carolina. Previous recipients were Benny Parsons, Richard Petty, Richard Childress, Dale Earnhardt, Junior Johnson and O. Bruton Smith. In addition, NCMA presents industry awards to various North Carolina entities that have positively affected the motorsports community within the state.
Often referred to as the P.T. Barnum of motorsports, Wheeler is best known for serving as president and general manager of Charlotte Motor Speedway for 33 years, ending in 2008. During his tenure at CMS, his extravagant pre-race ceremonies and dedication to the fan experience were second to none.
Under his leadership, the speedway became the first modern superspeedway to host night racing with the NASCAR All-Star race while making the Coca-Cola 600 one of NASCAR's premier events. He also served as president of Speedway Motorsports, Inc., the parent company of CMS. SMI became the first publicly traded motorsports company when it was listed on the New York Stock Exchange in 1995.
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