The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing
(SHR) in 2013 as a primary sponsor of the No. 39 Chevrolet driven by Ryan Newman
due to a reallocation of its marketing budget that will not include a presence
in NASCAR.
SHR is
actively pursuing a strong brand to partner with the team and its roster of
sponsors that also includes Office Depot, Mobil 1, Quicken Loans, GoDaddy.com,
Haas Automation, Chevrolet, WIX Filters, Outback Steakhouse, Aspen Dental,
Tornados, Coca-Cola, Oreo, Ritz, Bass Pro Shops and Code 3
Associates.
“The U.S. Army has been a great
partner of Stewart-Haas Racing since the team’s inception. It has been a
mutually beneficial relationship, with the U.S. Army introducing training
regimens that improved our pit crews while instilling the mental, physical and
emotional strength of the U.S. Army Soldier in all of us. We remain very proud
of our representation of the U.S. Army and its brave Soldiers who are 100
percent committed to our country. We will continue to activate on behalf of the
U.S. Army for the rest of 2012, while also growing our other dynamic
partnerships at Stewart-Haas Racing for the
future.”
– Brett Frood, Executive Vice
President, Stewart-Haas Racing
“The U.S. Army
has worked with Stewart-Haas Racing in a mutually beneficial and highly
successful relationship for the past four seasons, and they’ve performed
superbly as our partner on and off the track. The same can be said of other
members of the NASCAR Sprint Cup Series family we have sponsored during the past
10 seasons. The sport, our drivers and the passionate NASCAR fans embraced the
Army’s participation and created a tremendous opportunity for Americans to learn
more about the profession of the Army Strong Soldier.”
– John Myers, Director, Marketing
Support Element, Army Marketing and Research Group
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