Friday, August 22, 2014

Roush Fenway adds new sponsor for driver Greg Biffle

   Roush Fenway Racing announced Friday that Ortho and its line of home, lawn and garden pest control products will serve as the anchor partner on the No. 16 NASCAR Sprint Cup Series entry driven by Greg Biffle in a multi-year deal.

   Ortho will make its debut on Biffle's car next weekend at Atlanta and will appear on the car for two more races this season before debuting next season as an anchor partner, where it will appear on the car for approximately half the season.

   3M has been Biffle's primary sponsor but they are leaving Roush to move to Jeff Gordon's  No. 24 car at Hendrick Motorsports next season.

    “In this sport, I think everybody is familiar with this, but you’re always looking for more partners and to try to build that program," said team president Steve Newmark. "We had engaged in discussions with Scotts because of that history even before some of those things unfolded, so this, like a lot of other things, was in process and it stood alone based on the marketing potential I think both partners see.”

   Ortho’s parent company, Scotts Miracle-Gro teamed with Roush Fenway from 2005 until 2011, teaming for 12 wins and 14 poles across all three of NASCAR’s major series.

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