Tuesday, July 10, 2012

NASCAR is going old school


    NASCAR recently partnered with Junk Food Clothing to create a new line of apparel that it hopes will attract a younger, more stylish demographic.

    This new brand, NASCAR Classics Collection, will embody the roots and heritage of NASCAR and was inspired by the iconic font styles and imagery of the 1940’s, 50’s, 60’s and 70’s.

    NASCAR will bring the NASCAR Classics Collection to market at mass this fall, but will offer it exclusively in the NASCAR Superstore on NASCAR.com beginning this week.

Army ending NASCAR sponsorship in 2013

    The U.S. Army has decided not to renew its sponsorship with Stewart-Haas Racing (SHR) in 2013 as a primary sponsor of the No. 39 Chevrolet driven by Ryan Newman due to a reallocation of its marketing budget that will not include a presence in NASCAR.
   SHR is actively pursuing a strong brand to partner with the team and its roster of sponsors that also includes Office Depot, Mobil 1, Quicken Loans, GoDaddy.com, Haas Automation, Chevrolet, WIX Filters, Outback Steakhouse, Aspen Dental, Tornados, Coca-Cola, Oreo, Ritz, Bass Pro Shops and Code 3 Associates.

   “The U.S. Army has been a great partner of Stewart-Haas Racing since the team’s inception. It has been a mutually beneficial relationship, with the U.S. Army introducing training regimens that improved our pit crews while instilling the mental, physical and emotional strength of the U.S. Army Soldier in all of us. We remain very proud of our representation of the U.S. Army and its brave Soldiers who are 100 percent committed to our country. We will continue to activate on behalf of the U.S. Army for the rest of 2012, while also growing our other dynamic partnerships at Stewart-Haas Racing for the future.”
   – Brett Frood, Executive Vice President, Stewart-Haas Racing

    “The U.S. Army has worked with Stewart-Haas Racing in a mutually beneficial and highly successful relationship for the past four seasons, and they’ve performed superbly as our partner on and off the track. The same can be said of other members of the NASCAR Sprint Cup Series family we have sponsored during the past 10 seasons. The sport, our drivers and the passionate NASCAR fans embraced the Army’s participation and created a tremendous opportunity for Americans to learn more about the profession of the Army Strong Soldier.”
   – John Myers, Director, Marketing Support Element, Army Marketing and Research Group

Statement from A.J. Allmendinger

   Statement from AJ Allmendinger   Charlotte, NC (July 10, 2012) 

   “I have informed NASCAR that I have requested that the "B" sample be tested, following the steps according to NASCAR’s 2012 rule book regarding this situation. I fully respect NASCAR's drug usage policy and the reasons they have it. I am hoping this can get resolved as quickly as possible so that I can get back to driving the No. 22 Penske Racing Dodge. I am sorry that this has caused such a distraction for my Penske Racing team, our sponsors and fans. Obviously I would never do anything to jeopardize my opportunity here at Penske Racing or to my fellow drivers. I am very conscious about my training and health and would never knowingly take a prohibited drug.”