Monday, September 23, 2013

Kurt Busch's car number in 2014 will be ...

   A coincidence? A subliminal message? Or perhaps just a number that was available?

   Whatever the case, sources confirmed to The Charlotte Observer on Monday night that Kurt Busch will drive the No. 41 Chevrolet next season, which will be his first with Stewart-Haas Racing.

   Team co-owner Gene Haas announced last month he had hired Busch to drive a fourth fulltime Sprint Cup Series team for the organization in 2014. Haas will fund the team himself through his company, Haas Automation Inc.

   Busch's number turns out to be the opposite of that of team co-owner Tony Stewart, who drives the No. 14.

   Also driving for SHR next season: Kevin Harvick in the No. 4 and Danica Patrick in the No. 10.

   There was no immediate response from SHR on a request for comment.

NASCAR star Jimmie Johnson featured in new SportsCenter promo

   NASCAR Sprint Cup star Jimmie Johnson is one of many athletes from different sports appearing in a new ESPN promotional spot launched this past weekend.
   The spot is part of a new ESPN campaign in support of its flagship program, SportsCenter. Entitled "DaDaDa DaDaDa," the campaign focuses on the iconic sound all fans associate with the show, and with great sports moments. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments.  Wieden+Kennedy New York is the creative agency.