Monday, December 19, 2011

NASCAR digital media outlets to grow

   NASCAR coverage on digital media platforms is looking to expand, perhaps as soon as the 2012 season.

   Sports Business Daily reported Monday that NASCAR is close to reaching an agreement to buy its digital rights back from Turner Sports, a move that could see the sanctioning body manage its own digital business as soon as 2013. Specific terms of the pending agreement were not available.

   Some changes could be seen in 2012, the Observer and have learned. They include Sirius Satellite Radio being able to stream its content on-line to subscribers and MRN and PRN - which own the radio broadcasts rights to NASCAR races - being able to stream their race coverage online.

   When these changes could take effect remains unclear.

   There was no immediate comment from officials at Sirius.

   NASCAR spokesman Scott Warfield would not confirm any specifics but did offer the following statement:
   “As is the case with all of our partners, we are in constant dialogue with Turner Sports. While we don’t publicly comment on the nature of those discussions, it is fair to say we are exploring various options as it relates to the future of our long-standing partnership.”

   In any case, it seems NASCAR offerings in digital media should be on the rise in the near future.