To commemorate its 30th anniversary, the 600 Festival Association, a nonprofit organization aimed at promoting and celebrating motor sports in the Charlotte region, is offering loyal fans the opportunity to customize their event experience with the "Stars, Cars & Guitars" campaign.
The 600 Festival Association has made premium upgrades available for all four of its May events: "Movies on the Campus" in Kannapolis, N.C.; "Haulers on Union" in Concord, N.C.; the "Little 600" May 20 in Mooresville, N.C.; and "Coca-Cola Speed Street Presented by Chevrolet" in Charlotte, N.C.
While the 600 Festival Association continues to offer free entertainment to consumers throughout the local region, attendees have the opportunity to upgrade their experience with never-before offered perks such as backstage access, reserved concert seats, introducing artists onstage, serving as honorary starter and more.
“We wanted to offer fans a new opportunity to enhance their experience at each of the 600 Festival Association events,” said Jay Howard, president of the 600 Festival Association. “Every one of our guests is a VIP and this is an opportunity for them take control and personalize their experience."
Fans can log on here through April 30 to purchase these exclusive items. To learn more about the Festival, visit www.600festival.com.