The Army National Guard issued a news release Wednesday in which it stated it was discontinuing its sponsorship of NASCAR driver Dale Earnhardt Jr. and driver Graham Rahal in the IndyCar Series.
"Significantly constrained resources and the likelihood of further reductions in the future call for more innovative and cost-effective ways of doing business," said Maj. Gen. Judd H. Lyons, acting director of the Army National Guard, said in a statement.
The Guard said it spent $32 million on its NASCAR sponsorship and $12 million on its IndyCar sponsorship for 2014. Future programs will rely on much smaller budgets, the Guard said.
"As part of a broad recruitment marketing strategy, motorsports partnerships — including NASCAR — played an important role in helping the National Guard build strong brand awareness and in turn helped us achieve extraordinary recruiting and end-strength objectives over the past decade," said Lt. Col. Christian Johnson, who heads Army Guard marketing.
"Our NASCAR sponsorship was principally a marketing program, intended primarily to build awareness of the National Guard as a career option" said Johnson. "The NASCAR sponsorship allowed the National Guard to leverage a 77 million fan base and the sport's most popular driver."
In a statement, Hendrick Motorsports said in had a contract in place with the Guard for the 2015, which it planned to honor.
“Our team has a
contract in place to continue the National Guard program at its current level in
2015. We have not been approached by the Guard about potential changes and plan
to honor our current agreement," the statement said.
To read the entire Army National Guard release, go here.
Wednesday, August 6, 2014
NASCAR Sprint Cup Series star Kyle Busch dominated Tuesday night's Pro All-Star Series (PASS) Super Late Model Budweiser 150 at Autodrome Chaudiere in Valle-Junction, Quebec, Canada.
Busch, who picked up his second Super Late Model win over the last two weeks, started from the fourth spot, was in second after one lap and then on Lap 22 put his No. 51 Toyota out front where he remained the rest of the way. Busch held serve on a couple of mid-race restarts and crossed the finish line two seconds ahead of second-place finisher Alex Labbe.
"It was a great crowd out here tonight the guys at KBM gave me a really fast (car)," Busch said. "These Super Late Models are a lot of fun to drive and I always enjoy being able to travel around to some cool tracks around the United States and Canada to compete against the guys that race these cars on a regular basis."