Monday, December 1, 2014

Kevin Harvick is champ and the most-mentioned NASCAR driver on TV

   Kevin Harvick is the 2014 Sprint Cup Series champion and will be officially crowned on Friday night at the Wynn Las Vegas, but he also picked up another title this week - the most-mentioned driver on TV this past season. 

   According to Joyce Julius & Associates Inc., which measures media coverage for professional sports' sponsors, Harvick received 5,740 mentions during the 2014 Cup season in TV coverage - the most of any driver.

   Jeff Gordon was second with 5,094 mentions and actually ended up leading all drivers with one hour, 33 seconds in interview time.

Most Mentioned 2014 NASCAR Sprint Cup Series Drivers 

Driver
Interviews
Interview Time
Mentions
Harvick, K.
54
0:53:12
5,740
Gordon, J.
47
1:00:33
5,094
Johnson, J.
47
0:42:41
4,830
Keselowski, B.
45
0:41:30
4,164
Logano, J.
40
0:43:00
3,482
Earnhardt, Jr., D.
50
0:56:32
3,311
Kenseth, M.
40
0:36:16
2,892
Hamlin, D.
37
0:39:29
2,768
Busch, Ky.
31
0:24:27
2,371
Kahne, K.
25
0:24:13
1,889
Busch, Ku.
16
0:19:21
1,880
Larson, K.
22
0:21:10
1,764
Edwards, C.
38
0:29:28
1,628
Newman, R.
20
0:13:31
1,619
McMurray, J.
23
0:13:46
1,579
Bowyer, C.
19
0:14:50
1,564
Stewart, T.
25
0:15:21
1,435
Biffle, G.
23
0:23:52
1,281
Ambrose, M.
11
0:10:50
931
Patrick, D.
19
0:17:14
889

Note: Statistics reflect all live race telecasts and replays of the 2014 NASCAR Sprint Cup Series season.

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