Friday, November 14, 2014

Nielsen issues correction for fall Talladega race TV rating

   A poor TV rating for the Oct. 19 Sprint Cup race at Talladega, Ala., turned a lot of heads this season, particularly since it was a “transfer race” in the new Chase format, where several drivers needed to win in order to advance to the next round of the Chase.

   The original final rating issued by Nielsen Media Research, the leader is measuring what people watch, listen to and buy, was a 2.7, which was 13 percent lower than the previous season’s rating (3.1). 

   Nielsen issued a correction this week, citing a "minor crediting error.". The company notified ESPN and NASCAR this week the rating for the race was actually a 3.0, which was roughly 3 percent down from the previous season. 

   “We’re glad they fixed the mistake,” said NASCAR’s chief communications officer, Brett Jewkes. 

   On Friday, NASCAR Chairman Brian France was asked about the TV ratings for the season and made mention of the Talladega correction. 

   "It will still take a fair amount of time, in my view, to fully have this format (understood), and the important moments like Talladega being an example, although those ratings weren't quite as off as originally reported but almost flat."

No comments:

Post a Comment