Chip Ganassi Racing will be holding a unique social media event for millennials at its Concord, N.C. race shop on Monday night. And while the event is invitation-only, you can still catch on streaming video.
NASCAR drivers Kyle Larson (22) and Dylan Kwasniewski (19), along with IndyCar Series driver Sage Karam (19), will host the 'Ganassi Sound Garage': A DigiBash, a private, invitation-only event for young, social media influencers featuring a concert by Cassadee Pop, Big Machine Label Group artist and former winner of the hit NBC show The Voice.
Guests will have the opportunity to walk the red carpet and show off their footwear on the “kicks cam”, be their own paparazzi and take selfies with Cassadee and the drivers, and have their #soundgarage posts shared on the 20-foot tall HP social media wall.
The event will be hosted by Fox Sports 1 TV personality Kaitlyn Vincie, and will be live-streamed beginning at 8:30 p.m. ET on nascar.com, indycar.com and chipganassiracing.com.