Mars, parent company of M&M's, has signed new multi-year deals with Joe Gibbs Racing and NASCAR, further expanding its presence in the sport. The new agreement with JGR will extend the sponsorship partnership with JGR's No. 18 Toyota team and driver Kyle Busch in the Sprint Cup Series.
The renewed contract with the sanctioning body will designate Mars as the Official Chocolate of NASCAR.
“Mars and its iconic brands have been part of NASCAR for decades, and we’re excited to keep that winning tradition going,” said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. “As the sport has grown throughout the years, so has our involvement in it and we’re incredibly proud of the strong partnership we’ve forged with Joe Gibbs Racing and the league.”
Said Busch: "This is great news for everyone at Joe Gibbs Racing and our fans, but also shows how dedicated Mars is to our sport. With this news, any trip to Victory Lane will be even sweeter.”