A group of nine multi-car teams participating in the NASCAR Sprint Cup Series
(NSCS) announced today they have formed a collaborative business association
called the Race Team Alliance (RTA). The purpose of the organization is to
create an open forum for the teams to explore areas of common interest and to
work collaboratively on initiatives to help preserve, promote, and grow the
sport of stock car racing. The organization intends to open up its membership
to all full time NSCS teams in the very near future.
In providing a
vehicle for the teams to work together, the organization creates for the first
time a single entity to engage with stakeholders on creative ways to market and
experience the power of the sport’s teams and drivers. As part of its focus, the
RTA also plans to explore innovative ways to harness the combined purchasing
power and scale of the teams’ operations to drive efficiencies in
costs.
Rob Kauffman,
co-owner of Michael Waltrip Racing, has been elected the first chair of the
RTA.
“With the
encouragement of NASCAR and the manufacturers, the teams have met in various
forms and forums over the years to explore areas of common interest. This simply
formalizes what was an informal group.” said Kauffman. “The key word is
‘Collaboration’. We all have vested interests in the success and popularity of
stock car racing. By working together and speaking with a single voice, it
should be a simpler and smoother process to work with current and potential
groups involved with the sport. Whether it be looking for industry-wide travel
partners or collaborating on technical issues – the idea is to work together to
increase revenue, spend more efficiently, and deliver more value to our
partners.”
The following teams
are the executive members of the RTA: Chip Ganassi Racing with Felix Sabates,
Hendrick Motor Sports, Joe Gibbs Racing, Michael Waltrip Racing, Richard
Childress Racing, Richard Petty Motor Sports, Roush Fenway Racing, Stewart-Haas
Racing and Team Penske.
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