Gourmet sandwich maker Jimmy John’s will join Stewart-Haas Racing beginning in 2014 as a primary sponsor of driver Kevin Harvick and the No. 4 Chevrolet SS in the NASCAR Sprint Cup Series.
Jimmy John’s will be the primary sponsor of Harvick and the No. 4 team for 12 races, highlighted by the Brickyard 400 at Indianapolis Motor Speedway. For the remaining 26 races on the Cup schedule, Jimmy John’s will serve as a major associate sponsor of the No. 4 Chevrolet. Jimmy John’s will also be an associate sponsor of the No. 14 Bass Pro Shops/Mobil 1 Chevrolet of SHR driver/owner Tony Stewart, who will join Harvick in representing Jimmy John’s.
“We are fortunate to partner with Kevin for many more years in a very meaningful way,” said Jimmy John Liautaud, CEO and founder, Jimmy John’s. “On and off the track, Kevin and (wife) DeLana Harvick are winners in all they do. And Tony’s reputation as a fierce competitor speaks for itself. Game on.”