Wednesday, April 3, 2013

NASCAR wins big from Jeff Gordon's Pepsi viral video

 
  Interesting analysis in this article from Business 2 Community on how Pepsi’s positive sentiment on social media increased exponentially after a video showing NASCAR driver Jeff Gordon pranking a car salesman went viral with over 32.1 million views on the Pepsi YouTube channel alone.

    The video is a Pepsi Max advertisement featuring a celebrity in disguise, this time starring Gordon.


   Read the whole article here.

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