Bloomberg Businessweek teamed up CSE, a leading integrated marketing agency that created the Power 100 list for the third consecutive year using proprietary methodology; Rick Horrow, host of Bloomberg TV "Sportfolio," and CEO of Horrow Sports Ventures and the Nielsen/E-Poll N-Score.
The NASCAR drivers who made the poll:
No. 22 Dale Earnhardt Jr.
No. 29 Jeff Gordon
No. 37 Jimmie Johnson
No. 60 Tony Stewart
No. 62 Carl Edwards
No. 92 Kevin Harvick
CSE’s Analytics team, lead by VP, Analytics, David Newman, evaluated more than 3,000 athletes across a variety of sports, with 50 percent based on"off-field" measurements and 50 percent on "on-field" performance. CSE’s proprietary analytics utilizes a range of industry statistics, including data from E-Poll.
The New Orleans Saints’ Drew Brees (No. 1), Green Bay Packers’ Aaron Rodgers (No. 2) and New England Patriots’ Tom Brady (No. 3) topped the poll.
For more information on the poll, go here.