“The Miss Sprint Cup platform has evolved to become an integral part of our NASCAR Sprint Cup Series sponsorship,” said Tim Considine, director of sports marketing at Sprint. “We’ve found three incredibly intelligent, talented young women who love the sport, technology and directly interacting with NASCAR fans. With more than 1 million followers on Facebook and Twitter and crowds of fans lining up each weekend for pictures and autographs, the platform’s celebrity has exceeded our wildest expectations.”
Miss Sprint Cup represents the Sprint brand around the track and in Victory Lane wherever the NASCAR Sprint Cup Series competes. The three representatives also serve as the fans’ “friend on the inside,” delivering via Facebook and Twitter behind-the-scenes updates, pictures and video, while highlighting Sprint products and offers.
To follow Miss Sprint Cup, visit:Facebook.com/MissSprintCup