Wednesday, September 28, 2011

Kyle Busch leads way in NASCAR TV exposure in first 26 races

   Kyle Busch earned the most in television exposure value among NASCAR drivers during the first 26 races of the Sprint Cup Series season. His presence in TV coverage produced $57.8 million of exposure value to his sponsors.

   According to research conducted by Joyce Julius & Associates - which has monitored every NASCAR race telecast over the last 27 seasons - Busch's sponsors as a group appeared for 21 hours, five minutes, 45 seconds (21:05:45) during live and replayed race telecasts.

   Also contributing were a season-leading 251 mentions of Busch's sponsors.    Reigning series champion Jimmie Johnson was second in cumulative sponsor exposure value with $43.9 million, trailed by Jeff Gordon ($42.1 million) and Dale Earnhardt Jr. ($35.1 million) a distant fourth.

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