Kyle Busch earned the most in television exposure value among NASCAR drivers during the first 26 races of the Sprint Cup Series season. His presence in TV coverage produced $57.8 million of exposure value to his sponsors.
According to research conducted by Joyce Julius & Associates - which has monitored every NASCAR race telecast over the last 27 seasons - Busch's sponsors as a group appeared for 21 hours, five minutes, 45 seconds (21:05:45) during live and replayed race telecasts.
Also contributing were a season-leading 251 mentions of Busch's sponsors. Reigning series champion Jimmie Johnson was second in cumulative sponsor exposure value with $43.9 million, trailed by Jeff Gordon ($42.1 million) and Dale Earnhardt Jr. ($35.1 million) a distant fourth.