Monday, October 25, 2010

Anti-hunger campaign to sponsor Gordon's No. 24 Chevrolet

  Jeff Gordon is taking up a cause and getting a new sponsor as a result.

   Beginning in 2011, the primary sponsor of Gordon's No. 24 Hendrick Motorsports Chevrolet for a majority of races will be a major anti-hunger campaign, the Observer and ThatsRacin.com have learned.

   The campaign, which may be the first multi-race cause-related sponsorship of its kind in NASCAR, will be coordinated through the AARP Foundation and eventually involve other companies, sources said.

   The AARP Foundation is the charitable organization of the AARP and dedicated to serving older Americans in need.

   While the anti-hunger campaign will serve as primary sponsor for a majority of races, DuPont and PepsiCo are expected to return as primary sponsors for the remainder of the races in 2011 as well, sources said.

   Gordon's sponsorship and details of the anti-hunger campaign will be unveiled at a news conference on Wednesday at Hendrick Motorsports, sources said.

   A Hendrick Motorsports spokesperson confirmed an announcement is being planned for Wednesday but declined further comment.

5 comments:

  1. great sponsor for a guy hungry for a win

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  2. In a down economy, cause-related organizations need to make every dollar work harder. NASCAR and its teams are a powerful platform for nonprofits.
    This is evident in Drive4COPD becoming the official health initiative of NASCAR this season, and in race entitlements with organizations such as The Red Cross and Autism Speaks. The smart money says you see more non-profits look to NASCAR to get the word out.
    Andrew Giangola
    Director of Business Communications
    NASCAR

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  3. So the AARP is transferring money to HMS? I wonder how many people could have been fed with that money instead

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  4. Ridiculous argument. I guess the Red Cross should stop buying commericials to ask for help, too.

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  5. I can see the need to publicize the foundation but I also believe they will use every opportunity to push their left wing agenda. The other organizations mentioned don't push political views they claim are the good for all. I am a former AARP member and won't support anything they do no matter who they say they are helping because I don't trust them. Look at what they stand for and why their membership has been drastically dropping the last few years.

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